3/1/2015 · 1. L’Oreal took legal action for trademark infringement against Bellure for manufacturing and marketing ‘smell alike’ perfumes modelled on the more famous L’Oreal brands. L’Oreal claimed …
6/30/2010 · In L’Oréal SA v Bellure NV [2010] EWCA Civ 535, Jacob LJ applied the findings of the European Court of Justice (ECJ) in the “smell-alike” case to the Court of Appeal . BACKGROUND . L’Oréal …
Analysis of the L’Oreal v. Bellure Trademark Decision: A …
Analysis of the L’Oreal v. Bellure Trademark Decision: A …
Analysis of the L’Oreal v. Bellure Trademark Decision: A …
Analysis of the L’Oreal v. Bellure Trademark Decision: A …
Case C-487/07, L’Oréal SA v Bellure NV [2010] R.P.C. 1, ECJ applied. H15 (3) If the conditions set out in Art.3a) of the Comparative Advertising Directive were not all complied with, the Directive regarded a comparative use of a trade mark such as in the comparison list as “unpermitted”. An activity was either permitted or not.
8/1/2009 · The ECJ has now given a clear message that business cannot hide behind the Comparative Advertising Directive and ride on the coat-tails of famous marks in order to promote imitations, even where no harm was caused to the mark or its proprietor. L’Oréal SA & Ots v Bellure NV & Ots (C-487/07 18.06.09), 6/1/2010 · In an extraordinarily frank judgment on 21 May 2010, Lord Justice Jacob handed down the Court of Appeal’s (CA) final decision in the case L’Oreal SA v Bellure NV [2010] EWCA Civ 535, following last summer’s response by the European Court of Justice (ECJ) to a number of trademark questions referred to it by the CA.The judgment deals particularly with the issues of comparative advertising …
